デジタルビジネス学士（優等学位）

当校の学部課程のフルタイムコースの期間は 3 年間です。このコースを 4 年間または 6 年間、パートタイムで学ぶこともできます。

Embark on a transformative learning journey with our BSc (Hons) Digital Business degree, where the Pathway to becoming a digital business expert is not just taught but experienced. Immerse yourself in a dynamic curriculum designed to empower you with the core competencies and advanced skills for developing and leading digital business innovations.

This programme includes the following modules.

Year 1

• Business 101
• Introduction to computer science
• Managerial economics
• Digital future commerce
• Introduction to data science
• International marketing
• Collaborative work
• Introduction to artificial intelligence

Year 2

• Introduction to academic work for business and social sciences
• Statistics
• Digital business models
• Intercultural and ethical decision making
• Augmented, mixed and virtual reality
• Corporate finance and investment
• Elective A
• Elective A

Year 3

• Leadership 4.0
• Seminar: current topics in digitalisation
• Elective B
• Elective B
• Elective C
• Elective C
• Bachelor Thesis

Elective A

• Sustainability
• Agile Project Management
• プロジェクト: デジタル起業家精神
• Fundamentals of Product Management
• Internet of Things
• Algorithms, Data Structures, and Programming Languages
• Project: AI Excellence with Creative Prompting Techniques
• Introduction to Programming with Python
• 自主インターンシップI
• 自主インターンシップ II

Elective B

• Online and Social Media Marketing
  • Online Marketing
  • 市場調査におけるデジタル手法
  • Business Administration and Management
  • Project: Prototyping and Validation of a Business Idea
  • Project: Design Thinking
  • データサイエンスと人工知能
  • Statistical Computing
  • Data Analytics and Big Data
  • Engineering
  • Supply Chain Management I
  • Supply Chain Management II
  • Computer Science and Software Development
  • Techniques and Methods for Agile Software Development
  • Project: Agile Software Engineering
  • IT Management
  • IT Service Management
  • Project: IT Service Management
  • Human Resources
  • 新作紹介
  • Organisational Behaviour

Elective C

• Online and Social Media Marketing
  • Social Media Marketing
  • プロジェクト: 市場調査におけるデジタル手法
  • Business Administration and Management
  • UX Prototyping
  • Project: Minimum Viable Product
  • データサイエンスと人工知能
  • Project: Data Analysis
  • プロジェクト: 人工知能
  • Engineering
  • Product Development in Industry 4.0
  • Project: Smart Product Solutions
  • Computer Science and Software Development
  • Seminar: Software Engineering
  • Project: Software Development
  • IT Management
  • IT Project Management
  • IT Architecture Management
  • Human Resources
  • Digital HR
  • International HR Management

The digital business landscape is full of exciting career opportunities. Our BSc (Hons) Digital Business degree equips you with the skills to develop innovative digital solutions or enhance existing systems across various industries. Propel yourself into careers where technology and business strategy converge to drive impactful results.

• Digital Marketing Manager

As a Digital Marketing Manager, you'll craft and execute strategies to increase brand awareness and engagement across digital platforms. Use your knowledge of online consumer behaviour and digital marketing tools to drive business growth and achieve marketing objectives.

• E-commerce Manager

Transform the online shopping experience as an E-commerce Manager. You'll oversee the digital storefront, manage online sales strategies, and ensure a seamless customer journey from product discovery to purchase.

• Project Manager in Digital Business

Excel as a Project Manager in Digital Business by leading projects that integrate digital solutions into business operations. Your role will involve managing timelines, resources, and teams to deliver successful digital transformations.

A Bachelor's in Digital Business opens doors to a wide range of exciting career opportunities, equipping you with skills that are in high demand across industries. This degree prepares you for roles in sectors such as digital strategy, e-commerce, and business analytics, where you can drive innovation and growth.

Below are just some of the potential job roles you can pursue after completing your Digital Business degree.

Digital strategist

Steer the digital destiny of businesses as a digital strategist, where your expertise leads the way in crafting cutting-edge online experiences.

With your understanding of market trends and consumer behaviour, you'll develop holistic digital strategies that drive brand engagement and achieve measurable results. Your role is crucial in navigating the ever-evolving digital landscape, ensuring that your business not only stays ahead of the curve but sets the curve, maximizing performance, and unlocking new opportunities for growth and connection.

Data analyst

Unlock the secrets hidden within vast datasets as a data analyst, transforming raw data into actionable insights that steer business decisions and strategies.

Your analytical expertise will enable you to identify trends, uncover opportunities, and provide data-driven recommendations that enhance efficiency and drive success. Use your understanding of digital business, and your expert knowledge of advanced tools and techniques to dive deep into data, making a tangible impact on organisational performance and innovation.

E-commerce manager

Step up to lead digital retail as an e-commerce manager, shaping online shopping experiences and driving digital sales to new records.

You'll develop and execute strategic e-commerce plans, optimise websites for user experience, and manage digital advertising campaigns to attract and retain customers. Your role will be pivotal in ensuring seamless online transactions, enhancing customer satisfaction, and implementing innovative solutions to keep your business ahead of the competition.

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